In this activity you will need to conjugate your soft skills along with your hard skills in order to bring an idea you are passionate about into life for the purpose of making a living. It is important to arm yourselves with certain concepts mainly about business and communication in order to be prepared for a well thought-out and a well organised convincing presentation. Be creative and daring. Don't be scared to let your idea germinate. Remember that your project has to be realistic, useful, organised, simple and original in order to be first convincing and eventually successful. Remember that in addition to passion you have to have a certain expertise and a certain knowledge in the field in which you intend to invest your time and energy. You are not asked to think about a HUGE project. Don't underestimate any idea's originality. It is all in the way you intend to implement it.
Here are some useful videos from a youtube channel called The School of Life. They can provide you with some essential theoretical concepts as a first step to your project study and its eventual presentation:
1/ What is a good business?
2/ How to become an interpreneur
3/ History of consumerism
4/ How adverts refuse to sell us what we want
5/ Why advertising is so annoying
6/ Honest communication
